New Look:New Me
Viral Game
Art Direction
Description
New Look wanted to create an online version of their instore magazine "Mostwanted". To help drive traffic to the site, a viral game "The New Me" was also created.
Approach
The main site took inspiration from the printed magazine but was reworked for the web. The New Me flash game was a makeover site that allowed the user to transform themselves into a style icon. Once completed, you can save it for your Facebook profile, purchase the outfits instore or online and enter the prize draw.
Links
www.newlookmostwanted.co.uk
Kev n' Dave
WKD 2009 Campaign
Design
Description
Kev ‘n’ Dave is WKD's digital campaign for 09 and is the personification of the brand by two WKD lads. Users will be able to interact with the lads via an flash app whereby users will be able to ask the lads - Kev ‘n’ Dave anything. No stone left unturned.
Approach
Understanding the audience and how they would use the application was key to the success of the project. The two characters created had to be believable as mates as well as deliver humorous responses.
Links
www.wkd.co.uk
Question of Footie
Flash Site
Concept & Design
Description
WKD wanted develop an online campaign to support the WKD Nuts Football Awards 2008 activity.
Approach
I created fun interactive quiz in the style of a retro football annual.
The quiz included pin mullet on the striker, observation rounds and some tricky football related questions, all asked in the spirit of WKD.
The campaign was promoted throughout the web in online channels such as Nuts along with a mix of offline media.
Young Victoria
Movie Website
Design
Description
Momentum pictures wanted a site to promote their flagship film The Young Victoria. The film is a dramatization of the turbulent first years of Queen Victoria's rule staring Elizabeth Blunt and Rupert Friends.
Approach
With a small budget and a tight deadline, I designed a simple flash site which maximised the beautiful photography,video and music to convey the romantic atmosphere of the film.
Links
www.theyoungvictoria.co.uk
Dole Baby
Viral
Concept & Design
Description
Fresh fruit giant Dole were looking to raise the profile of their brand in the UK and drive sales of their fruit pot range.
Approach
The campaign concept was based around the ‘perfect match’ element of the Dole fruit and parfait combination. from this we created a flash application that allowed the user to find their perfect match with hilarious results.
The campaign achieved impressive numbers of 74,114 in its first two months.
Links
www.dolebaby.com
Socom
Multilingual Flash Site
Design
Description
Sony wanted to create a single site to showcase the SOCOM gaming series. The site was localised into 22 languages.
Approach
Rich graphics and content were used as a big part of the site. Large flash heavers balance out the content to create an exciting Special Forces atmosphere.
Links
Free Spirit
Promotional Flash Site
Design & Concept
Description
Freespirit wanted to create a site to
promote thier new flagship store which
opened in Manchester.
Approach
I brought freespirit back to its grassroots.
Surf, skate and snow is raw, real and everyday.
It’s all about belonging to a scene,
the fashion and the music more than being
a dedicated pro-rider..giving the ordinary punter the
chance to win a sponsorhip with no special
skills required.
Activision
Websites and Video Banners
Design
Description
Pan european promotional websites, break
through and video bannercampaigns.
Approach
Working with weeks of intense pressure to deliver the
campaigns on time, I designed the online creative's for Activions most popular titles. These include GuitarHero, Call of Duty 5, Quantum of Solace, Star Wars - The Force Unleashed, MAD2 and Indiana Jones.
If you like what you see get in touch
Hi
You've arrived at the online portfolio of Chris Townsend. I'm a Senior Designer. I could bulk that description out with extraneous buzzwords and superlatives but for both our sakes I won't. Here you'll find a few examples of the kind of work I do and if you want to get your hands on the gory details please take a look at my CV.
If you like to be easily distracted (as I fequently do) then please enjoy these great links.
T: +44 (0) 7894506265
E: chris_townsend25@yahoo.com
Download CV
Good Reading
Swiss Miss
FFFFound
Behindtheshutters
Astheria
The Coolhunter
The Daily Mash
Good Watching
Alan Partridge
Curb your enthusiasm
Pheonix nights
The Mighty Boosh
Extras
Californication
Sporanos
Bruce Parry
Fail Blog
Good Viewing
Good Listening
A selection of albums and mixes pumped through my speakers in 2008.
The Courteeners - Cavorting
Bon Iver - For Emma, Forever Ago
Bloc Party - Intimacy
Elbow - Seldom Seen Kid
Foals - Antidotes
Friendly Fires - Friendly Fires
John Mayer - Room For Squares
KOL - Only By The Night
MGMT - Oracular Spectacular
Mystery Jets - Twenty One
Vampire Weekend
White Lies - to lose my life
Tool Kit
